About Us

The Hilsinger family was introduced to the Innovation Lab Team in late 2014, soon thereafter applied to the startup incubator program to build their Petcare MVP. This project is a unique project and their young sons brainchild. Greyson convinced his parents to join him as a family founding team and apply to the program. Innovation Lab MBNC1 based in Sacramento California is part of a group of global innovation labs specifically focused on brand new startups aligned to non technical founders.

Studio Red

Strategic Partnerships

Innovation Lab MBNC1 was introduced to Studio Red in 2018, working together on a medical device which started off the making of a great strategic partnership. Studio Red has now designed the new AI SmartCollar and are an investor in the project with Innovation Lab MBNC1 and the Hilsinger Family founders.

Studio Red based in Palo Alto, California was founded 43 years ago in Silicon Valley has over 4000 products under their belt and 200 plus international design awards. www.studiored.com/about/

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Our mission

The story behind our vet practice

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Customer satisfaction 92%

Customer loyalty 70%

Mary. L. Sanches

Founder

Our team

Our pet care team

Greyson Hilsinger

Founder & Visionary

At just 11 years old, Greyson is the original visionary behind the platform. He was born prematurely and has faced several medical challenges himself... At just 11 years old, Greyson is the original visionary behind the platform. He was born prematurely and has faced several medical challenges himself. As a full-time nature school student with a deep love for animals and the outdoors, he saw an opportunity to improve how pet owners connect with their animals, ensure their safety, and provide trusted care. Out of a deep love for his own pets and concern for their health, his creativity, curiosity, and entrepreneurial spirit sparked the idea that brought this family venture to life. He continues to inspire the mission of building a pet care platform rooted in community, innovation, and heart.
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Steve Hilsinger

Co - Founder

A lifelong resident of Eastern North Carolina, and US Army veteran, Steve brings strong leadership skills through years of experience in operation... A lifelong resident of Eastern North Carolina, and US Army veteran, Steve brings strong leadership skills through years of experience in operation management to the team. His military training and background in project management, logistics, team building, and customer service promote a strong operational foundation for the platform’s growth. As a husband and father of six, he understands the importance of reliable, trustworthy services and is dedicated to building a pet care solution families can depend on.
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Chelsea Hilsinger

Co - Founder

Chelsea Hilsinger is a wife, mother of six, and Registered Nurse who co-founded the platform alongside her husband and son. Inspired by her 11-year-old son’s... Chelsea Hilsinger is a wife, mother of six, and Registered Nurse who co-founded the platform alongside her husband and son. Inspired by her 11-year-old son’s original idea, she helped transform a simple concept into a mission-driven pet care solution. With a background in healthcare and management, Chelsea brings compassion, organization, and a deep commitment to trust, health, and safety. As a medical professional, mother, and devoted animal lover, she is passionate about creating a platform that serves families and their pets with integrity and heart.
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Blair Williams

Co - Founder

Blair is a North Carolina native and has a passion for animals. She grew up taking care of animals on her family farm. She owns 2 dogs that are like her... Blair is a North Carolina native and has a passion for animals. She grew up taking care of animals on her family farm. She owns 2 dogs that are like her own children. She currently travels the world full time with both of them at her side. With a background in sales and website design she brings creativity and dedication to the table and cares about pet longevity and pet care solutions you can trust.
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